Lexus wants you to know that its new IS is something you have to experience.
To highlight what it can do, it put Drivers Inc.’s Rhys Millen behind the wheel and let him loose on Irwindale Raceway and the streets of Los Angeles.
That’s what happened in the company’s new spot, “Crazy Talk.”
As the description reads: “When you go all in, it just makes sense. Like the exhilarating Lexus IS. All in on a driver-focused cockpit, aggressive design, and passionate performance you just have to experience. All in on the sport sedan.”
Have a peek below: