Ford Chooses Brakohiapa to Help Lead

2019-03-25T16:59:51-07:0003.21.19|Commercial|Tags: |

“We don’t follow,” begins “We Lead,” a new spot for the Ford brand. “We don’t back down.”

This is the philosophy behind being “Ford Tough,” an advertisement headlined by Drivers Inc.’s Tony Brakohiapa. Ford takes viewers through a wide assortment of vehicles, all while stressing that the automaker is intent on leading the industry into the future.

Watch the full spot below.