Bay, Alfa Romeo, DI Team Up for 6 Underground

2020-01-23T21:00:08-08:0001.07.20|Commercial|

Michael Bay isn’t your typical customer.

That’s the message of “Car Shopping With Michael Bay,” the new Alfa Romeo spot that features the director of Netflix’s 6 Underground ostensibly searching for the perfect car for his new film.

Intercut with footage from the movie—which featured Drivers Inc.’s Mike Johnson, Brent Fletcher and Brett Smrz—the ad makes for a pretty entertaining commercial.