We’ve all been #BinkyDad before. And if not, we will be.
In Kia’s new Super Bowl ad, a father is tasked with the ultimate challenge: Retrieve his daughter’s pacifier, which failed to make the trip with the rest of the family.
Enter Drivers Inc.’s Greg Tracy, Paul Dallenbach, Brent Fletcher and Mike Johnson. With some incredible driving, killer stunts and the help of a global community, BinkyDad makes his way back to the hotel with the binky in hand.
Of course, there’s a catch.