Some cars—like the BMW M2—you can’t take your eyes off of. Even if you wanted to.

That was the ingenious thinking behind the ad, “Eyes on Gigi Hadid.” It featured Gigi climbing into one of five blue BMW M2s, and then challenged the viewer to follow her in an automobile version of the classic shell game.

Drivers Inc.’s Mike Johnson was behind the wheel of one of the five cars in this unforgettable spot.