One of the newest Dodge ads brings one of America’s favorite films back into the mainstream, and Drivers Inc. plays a huge part in it.

In “Family Motto,” Dodge revisits Talladega Nights, the Bobby family and the theme that if “you’re not first, you’re last.” DI’s Mike Johnson, Brent Fletcher and Greg Tracy showcase the newest versions of the Challenger, Charger and Durango.

Have a laugh checking out the spot below.